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At the end of the day, it doesn't matter how fancy your website is, if it doesn't convert visitors into customers or make you sales, it's not growing your business! Here are 5 Tips to help Business Owners and Marketing Managers ensure their website is a business asset: 1. Ask For Your Conversion Rate A Conversion is simply an action you'd like a customer to take on your website. It could be to buy a product, to complete a form or sign up for a newsletter. That means that your

Local SEO involves helping your business be found by customers in your local area in Google, Maps and Location-based searches. Local SEO is important as 78% of local mobile searches result in real-world purchases and 18% of local mobile searches result in a sale within one day! Plus, nearly half of all searches on Google are for local businesses. What that means is if you're a business and don't have your local SEO in order, you're missing out on roughly half of the people se

Here are 10 SEO tips for business owners or marketing managers before hiring an SEO Agency or consultant. 1. Study Your Target Audience Having a real-world understanding of your target audience certainly helps, but it's only half the battle. Habits and behaviour often differ online. For example, a leading real-world store is not guaranteed that it will be the leader online. It all depends on what need the online store is fulfilling for people, is it informational, educational

​Organic and Paid Traffic If you are looking to grow your Business online, the two most popular ways are: 1. Organic Traffic (i.e. non-paid traffic) 2. Paid Traffic (i.e. paying for online advertising). 1. Organic Traffic SEO SEO is short for Search Engine Optimisation, which is simply adjusting your site to ensure the best chances of ranking high in Search (e.g. Google). Local SEO Local SEO involves helping your business be found by customers in your area on Google, Maps and

How To Rank Your Website in Google - 5 SEO Tips